For the first time ever Amman hosted the prestigious Mercedes-Benz fashion week from 24th April to 28th April. Amman has been added on the fashion map along with New York ,Miami and Berlin for having its very own Mercedes-Benz fashion week. It is indeed a great boost to Jordan for now its regional designers can get the recognition they truly deserve.
Amman's Mercedes-Benz fashion week goes by the tagline 'The Best or Nothing' and that was truly the case as the region's top designers showcased their wonderful creations.
Day1:Martin Grant, Hama Hinawi, GSC, ZAY
Despite the pops of red ,the Martin Grant show was a very subdued affair that showcased the designer's love for timeless elegance. The clothes had structural silhouettes yet were very feminine. This collection was inspired by Martin's love for geometry and architecture yet he beautifully juxtaposed it with felinity to showcase some elegant clothes.
The designer stayed true to her Heritage by incorporating a lot of traditional influences into her clothes by creating a collection that was contemporary yet classic. one could see use of a lot traditional embroidery from her native Jordan and Palestine that have been long forgotten. It was such a pleasure to see that a designer in today's world is so influenced by her heritage and wants to revive it in a very beautiful manner.
GSC-GAREMTNS TRAIINING & SERVICES CENTER
The students of GSC showcased a creative collection of some fun,quirky and cool pieces. Prints and traditional embroidery were seen on many garments. it was a proud moment for the budding designers to showcase their designs at such a prestigious show.
It was not all about ladies fashion on day1 as menswear ready to wear manufacturer El Zay showcased a collection of sharp suits for the cosmopolitan man. The suits were in classic silhouettes and were made in the finest of fabrics.
DAY 2: NUT&PTAH, SHATHA DABBAS,RAYA BSHARAT,ZAINAB KISSWANI
The designer duo behind NUT&PTAH, Sarah and Hala Assad looked to diverse ancient cultures for inspiration.They started of the show by showcasing some fashion forward structured shirts and pants ,in between models sashayed down in some embellished avant garde gowns and the show finally ended with some flawy pieces in primary colors that looked very feminie.
The collection was modern and edgy. Architecture was a huge inspiration was this collection and every piece was cut and structured beautifully. The dresses looked like they would fit like a glove ,yet they were highly accented with structure and the colors used were in sync with her inspiration.
The collection started off with some fun,flirty flapper dresses with fringe details and moved onto to some elegant embellished gowns in jewel and pastel hues. She also showcased some divine bridal gowns towards the end that any bride would love for her big day. the wedding gowns were one of a kind couture pieces .
DAY 3: HANA SADIQ, TATYANA ACEEVA,JAMA TALSAQ,JAD GHANDOUR
The designer stayed true to her style of showcasing a collection of outfits that were inspired by the rich culture of Jordan. The collection had many Kaftans that the designer is predominantly known for and each Kaftan said a story of Jordan's rich
The Russian-Iraqi designer showcased a collection of timeless elegant gowns.The collection of evening gown were regal and beautiful. She stuck to a mixed palette of colors that were very pretty and subtly embellished. all in all a collection of classic dreamy evening dresses.
The Rome high fashion designer of Palestinian origin exhibited a collection of gorgeous dresses with fine detailing. the designer chose A monochrome palette for his collection and every gown was one of a kind that had intricate detailing. He showed a few bridal pieces towards the end that were couture at its best.
The Lebanese designer who has been hailed as the new Elie Saab (he is actually a protege of Saab)in the fashion circles,exhibited yet another stunning collection. The show started off with models strutting down the catwalk in some fierce and structured dresses. Then they sashayed down the runway in some flawy embellished chiffon gowns that were attention worthy. The color scheme was predominantly black but there were some bursts of yellow and red.The collection was classic yet had Ghandour's edgy and glamorous side to it.
Photography by Fakhri al Alami