Aaron Shum Jewellery, leading jewellery manufacturer known for its authentic and exquisite designs, in collaboration with SWAROVSKI GEMS™, had launched its GEMTIQUE™ Collection made with Swarovski gemstones.

In keeping with its core value of “fashionable, affordable luxury”, the new GEMTIQUE collection “Made with SWAROVSKI GEMSTONES” cleverly combines 925 sterling silver and 18-carat gold. Each piece is adorned with the magic brilliance of Swarovski’s genuine gemstones lending a special touch of light-hearted luxury.

Aaron Shum, President of Aaron Shum Group, said: “The new GEMTIQUE™ collection is designed for those who are looking for unique and beautiful luxury jewels. It creates a distinctive place in the market, bringing jewelry consumers the joy of carefree spending and simultaneously the luxury experience of wearing 18k gold ornaments.”

The new GEMTIQUE collection is an assortment of highly creative and fashionable designs that adorn and pamper, providing style, creativity and originality. GEMTIQUE has carved out a niche in which affordable and fashionable luxury jewels are taking their deserved place as creations of desire. The collection is something special and is designed for those who are looking for unique and beautiful luxury jewels in the wake of the sky-high cost of gold.

Inspired by its original concepts of beauty of nature, every creation from the new GEMTIQUE jewellery collection is designed with a mix of sterling silver and a small volume of 18-carat gold, set with a variety of brilliant precision-cut, vivid-coloured Swarovski genuine gemstones, such as Passion Topaz in various colours, amethysts, peridots, citrines and garnets. The gemstones are gracefully combined offering endless possibilities and are woven with sparkling diamonds to create unique pieces.

The new GEMTIQUE “Made with SWAROVSKI GEMSTONES Collection is now available at Aaron Shum Jewellery, located at Gold Land Building in Deira. For more information on the brand, call +971 4 235 3636 or visit their website at www.aaronshum.com